My Personal Project: Social Yearbook

As a creative living in Mozambique, I have always been struck by the contrast between the immense generosity of its people and the significant challenges the country faces. In a place where so many communities still struggle daily for access to education, healthcare and opportunities, I felt that my work could go beyond advertising. I wanted to create something that, in some way, could help give visibility to those working to transform this reality.

It was with this spirit that I created the Social Yearbook, a platform dedicated to giving visibility to the work of NGOs and social projects in Mozambique, in a context where much of the impact generated by the sector remained poorly documented.

The initiative began in 2017 and today includes an editorial collection of six books bringing together programmes from local and international organisations, as well as companies, connecting stories from a world often overlooked with a strategic audience of political leaders, business leaders and potential donors.

Distributed in both print and digital formats, and accompanied by launch events attended by decision-makers, the project brought together more than 100 organisations and reached over 5 million people across more than 35 countries.

Today, the Social Yearbook has become a platform for visibility and connection, bringing together those who can help with those who need help, and expanding opportunities for support and funding within the social sector.

I am proud to have created and led this initiative, and to have contributed, even if in a small way, to giving greater visibility to the people and organisations working to improve lives across Mozambique.