Peugeot

Brief: Develop a premium invitation concept for the launch of the Peugeot 408, presented by Peugeot Monte Carlo, targeting a high-net-worth audience in Brazil’s Northeast region. The invitation should reflect exclusivity, sophistication and personalisation, aligning with the vehicle’s positioning as a symbol of status, design excellence and innovation. The experience should go beyond a standard invite, creating a sense of belonging and anticipation, while reinforcing Peugeot’s brand perception among a discerning and influential audience.

Solution: A highly personalised invitation inspired by a bespoke vehicle number plate, uniquely crafted for each guest. The concept connects the guest’s initials with the Peugeot 408, creating an immediate association between identity and product.

Example: Ricardo Valença Cavalcanti = RVC – 408.

Each invitation becomes a one-of-a-kind piece, reinforcing the idea that, just like the vehicle, it is designed for those who value distinction and individuality.

Title Translation: Exclusivity. Something you and the Peugeot 408 have in common.

Role: Creative/Art Director