Radar Executivo

In Brazil, I was co-creator of Radar Executivo Business Club, a business hub designed to drive entrepreneurial business growth in Recife — one of the main economic capitals of the Northeast region, with over 1.4 million inhabitants and a GDP exceeding R$60 billion.

Radar Executivo was conceived as a platform for influence and networking, combining a monthly magazine, strategic events and continuous digital content production. More than a club, it functioned as an ecosystem for relationship-building and positioning among local leaders and entrepreneurs.

The magazine was distributed at Recife Airport and at networking events. In this project, I led the entire creative front — from editorial concept to brand development, including content curation and creative direction across all platforms. The result was the consolidation of a relevant product within a competitive market, connecting a new generation of entrepreneurs in one of Brazil’s most vibrant and enterprising cities.

Role: Creative/Art Director